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Zoom fastcompany:

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.
Agency: Everybody Shout
TARGET DEMO: MEN AROUND THE WORLD
The Ad Folks:Shout is part of She Says, a network of 3,000 ad women who collaborate outside their day jobs on campaigns directed at women.
Their Campaign Strategy:This ad shouts what studies suggest—that female leaders can be more empathetic and inspirational. The ad evokes movie posters because its creators “expect to see plenty of successful females coming soon to a corporation, startup, or Oval Office near you.”
From The Case For Girls

fastcompany:

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.

Agency: Everybody Shout

TARGET DEMO: MEN AROUND THE WORLD

The Ad Folks:
Shout is part of She Says, a network of 3,000 ad women who collaborate outside their day jobs on campaigns directed at women.

Their Campaign Strategy:
This ad shouts what studies suggest—that female leaders can be more empathetic and inspirational. The ad evokes movie posters because its creators “expect to see plenty of successful females coming soon to a corporation, startup, or Oval Office near you.”

From The Case For Girls

11.23.11 60
Zoom amexopenforum:

Looking for free marketing, access to a startup community, and tools to help scale your business provided from some of the biggest companies out there? We thought so. Check out the Startup America Success Kit—you just may qualify for the goods.
(via Call To Action: Startup America Success Kit Challenge | Startup America Partnership)
Bubbled up by Percolate

amexopenforum:

Looking for free marketing, access to a startup community, and tools to help scale your business provided from some of the biggest companies out there? We thought so. Check out the Startup America Success Kit—you just may qualify for the goods.

(via Call To Action: Startup America Success Kit Challenge | Startup America Partnership)

Bubbled up by Percolate

11.11.11 22
Zoom amexopenforum:

It’s scary how often ideas or concepts are rejected. History is littered with examples of people who wrote off a piece of technology, or said someone wouldn’t amount to anything, and later had to pull their foot from their mouth. In fact, some predictions are so far from the mark, they’re incredible. Here are eight embarrassingly bad business predictions that made the originator eat crow later on. A lot of crow.

amexopenforum:

It’s scary how often ideas or concepts are rejected. History is littered with examples of people who wrote off a piece of technology, or said someone wouldn’t amount to anything, and later had to pull their foot from their mouth. In fact, some predictions are so far from the mark, they’re incredible. Here are eight embarrassingly bad business predictions that made the originator eat crow later on. A lot of crow.

11.11.11 7
Zoom RIP Steve Jobs..

buzzfeed:

[The 12 Most Inspirational Quotes From Steve Jobs ]
10.06.11 189
Zoom Legendary brown skin beauty, Lena Horne, had a cosmetics line!  Never knew.
Got this from the site below…

vintageblackglamour:

Lena Horne in a 1959 ad for Lena Horne Cosmetics. Legendary actress Gloria Swanson was an investor in the brand.

Legendary brown skin beauty, Lena Horne, had a cosmetics line!  Never knew.

Got this from the site below…

vintageblackglamour:

Lena Horne in a 1959 ad for Lena Horne Cosmetics. Legendary actress Gloria Swanson was an investor in the brand.

09.24.11 81
One of my many mistakes…

Two nights ago I went to a small fashion event/fundraiser.  I seldom get out in this city on purpose, but wanted to promote Brown Lady Herbal Cosmetics while I’m here, offline.  Plus, this is the exact type of event my demographic would attend and I couldn’t miss that kind of an opportunity to introduce my brand.  I had my flyers printed up that same day (risky for a new flyer design) and potted and labeled my samples that same day as well (lazy, smh..).  I had already invited my sister to come along to help me distribute everything.  I get to the event late (had some setbacks with the printing and had to hand-cut the flyers at the last minute), but there were still enough women there to mingle and network with.  So I work the room, meeting and connecting with any and everyone.  I pass out flyers and tell my new contacts why Brown Lady Herbal Cosmetics would be worth their interests.  An hour or so passes and I have talked to everyone left at the event and handed out all my flyers.  My sister and I leave, feeling good about meeting our goals for the night.  We’re half way home when I realize, I didn’t hand out any samples.  NONE!!!  I couldn’t believe it!  All that planning, how could I have forgotten something so important?  My sister was my voice of reason.  When you’re in charge of everything, its easy to forget anything.  INPUT EVERYTHING IN YOUR PLANNER and CHECK IT BEFORE EVERY EVENT.  It seems so trivial for a cosmetics brand owner to have to check her Blackberry to remember to pass out product samples.  But no one can possibly remember everything.  Why risk missing potential customers trying to?

Lessons learned…

09.23.11 1
Just 19% of consumers listen to manufacturers or retailers these days, according to an IBM survey. Consumers today tend to make their own decisions about fashion, in conjunction with their peers. More than ever, the industry needs to listen to the customer.
09.22.11 12
a blog by pud: Fucking Sue Me

pieratt:

pudjam666:

This lesson in total disregard for risk served me well. They say entrepreneurs are risk takers. I think of myself as too lazy and irresponsible to fully understand the risk.

I share in this laziness. It has also served me well.
09.12.11 503