Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.
Agency: Everybody Shout
TARGET DEMO: MEN AROUND THE WORLD
The Ad Folks:
Shout is part of She Says, a network of 3,000 ad women who collaborate outside their day jobs on campaigns directed at women.Their Campaign Strategy:
This ad shouts what studies suggest—that female leaders can be more empathetic and inspirational. The ad evokes movie posters because its creators “expect to see plenty of successful females coming soon to a corporation, startup, or Oval Office near you.”From The Case For Girls
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Bubbled up by Percolate
It’s scary how often ideas or concepts are rejected. History is littered with examples of people who wrote off a piece of technology, or said someone wouldn’t amount to anything, and later had to pull their foot from their mouth. In fact, some predictions are so far from the mark, they’re incredible. Here are eight embarrassingly bad business predictions that made the originator eat crow later on. A lot of crow.
Legendary brown skin beauty, Lena Horne, had a cosmetics line! Never knew.
Got this from the site below…
Lena Horne in a 1959 ad for Lena Horne Cosmetics. Legendary actress Gloria Swanson was an investor in the brand.
Two nights ago I went to a small fashion event/fundraiser. I seldom get out in this city on purpose, but wanted to promote Brown Lady Herbal Cosmetics while I’m here, offline. Plus, this is the exact type of event my demographic would attend and I couldn’t miss that kind of an opportunity to introduce my brand. I had my flyers printed up that same day (risky for a new flyer design) and potted and labeled my samples that same day as well (lazy, smh..). I had already invited my sister to come along to help me distribute everything. I get to the event late (had some setbacks with the printing and had to hand-cut the flyers at the last minute), but there were still enough women there to mingle and network with. So I work the room, meeting and connecting with any and everyone. I pass out flyers and tell my new contacts why Brown Lady Herbal Cosmetics would be worth their interests. An hour or so passes and I have talked to everyone left at the event and handed out all my flyers. My sister and I leave, feeling good about meeting our goals for the night. We’re half way home when I realize, I didn’t hand out any samples. NONE!!! I couldn’t believe it! All that planning, how could I have forgotten something so important? My sister was my voice of reason. When you’re in charge of everything, its easy to forget anything. INPUT EVERYTHING IN YOUR PLANNER and CHECK IT BEFORE EVERY EVENT. It seems so trivial for a cosmetics brand owner to have to check her Blackberry to remember to pass out product samples. But no one can possibly remember everything. Why risk missing potential customers trying to?
Lessons learned…
Forget the advice from Emily Post. She never dreamed of having to interact with people through real time social media. Enter Patricia Rossi, NBC’s national manners coach and Twitter’s No. 1 etiquette professional. Her new book, Everyday Etiquette has helpful tips for this level of…
I share in this laziness. It has also served me well.This lesson in total disregard for risk served me well. They say entrepreneurs are risk takers. I think of myself as too lazy and irresponsible to fully understand the risk.
![RIP Steve Jobs..
buzzfeed:
[The 12 Most Inspirational Quotes From Steve Jobs ]](http://25.media.tumblr.com/tumblr_lsmecmtr9l1qz581wo1_500.png)
